Optimize My Website

How to Optimize My Website

G Words

SEO Dictionary

GAP (Google Advertising Professional) – is a program which qualifies marketers as being proficient AdWords marketers.
See also: Google Advertising Professional program.
Gladwell, Malcolm – Popular author who wrote the book titled The Tipping Point.
Godin, Seth – Popular blogger, author, viral marketer and business consultant.
Google Base – Free database of semantically structured information created by Google.
Google Base may also help Google better understand what types of information are commercial in nature, and how they should structure different vertical search products.
See also: Google Base.
Google Bombing – Making a pank rank well for a specific search query by pointing hundreds or thousands of links at it with the keywords in the anchor text.
See also: Google search, miserable failure.
Google Bowling – Knocking a competitor out of the search results by pointing hundreds or thousands of low trust low quality links at their website.
Typically it is easier to bowl new sites out of the results. Older established sites are much harder to knock out of the search results.
Google Checkout – Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets.
See also: Google Checkout.
Google Dance – In the past Google updated their index roughly once a month. Those updates were named Google Dances, but since Google shifted to a constantly updating index, Google no longer does what was traditionally called a Google Dance.
Major search indexes are constantly updating. Google refers to this continuous refresh as everflux.
The second meaning of Google Dance is a yearly party at Google’s corporate headquarters which Google holds for search engine marketers. This party coincides with the San Jose Search Engine Strategies conference.
See also: Matt Cutts Google Terminology Video – Matt talks about the history of Google Updates and the shift from Google Dances to everflux.
Google Keyword Tool – provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks are relevant to your site or a page on your site.
See also: Google Keyword Tool – tool offering all the above mentioned features.
Google OneBox – Portion of the search results page above the organic search results which Google sometimes uses to display vertical search results from Google News, Google Base, and other Google owned vertical search services.
Google Sitemaps – Program which webmasters can use to help Google index their contents.
Please note that the best way to submit your site to search engines and to keep it in their search indexes is to build high quality editorial links.
See also: Google Webmaster Central – access to Google Sitemaps and other webmaster related tools.
Google Sitelinks – On some search results where Google thinks one result is far more relevant than other results (like navigational or brand related searches) they may list numerous deep links to that site at the top of the search results.
Google Supplemental Index – Index where pages with lower trust scores are stored. Pages may be placed in Google’s Supplemental Index if they consist largely of duplicate content, if the URLs are excessively complex in nature, or the site which hosts them lacks significant trust.
Google Toolbar – A downloadable toolbar for Internet Explorer that allows a user to do a Google search without visiting the Google website. The toolbar also displays the Google PageRank (PR) of the page currently displayed in the browser. The latest version also includes a very good popup-blocker. The Google Toolbar is a must have for every serious webmaster.
The Google Toolbar can be downloaded here:
Google Traffic Estimator – Tool which estimates bid prices and how many Google searchers will click on an ad for a particular keyword.
If you do not submit a bid price the tool will return an estimated bid price necessary to rank #1 for 85% of Google’s queries for a particular keyword.
See also: Google Traffic Estimator.
Google Trends – Tool which allows you to see how Google search volumes for a particular keyword change over time.
See also: Google Trends.
Google Website Optimizer – Free multi variable testing platform used to help AdWords advertisers improve their conversion rates.
See also: Google Website Optimizer.
Google.com – The leading search engine on the internet today with approximately 80% of all search traffic. When people speak of search engine optimization (SEO), they’re often referring specifically to Google.
Googlebot – The crawler that Google uses on a daily basis to find and index new web pages.
Guestbook Spam – A type of low quality automated link which search engines do not want to place much trust on.

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