Optimize My Website

How to Optimize My Website

F Words

SEO Dictionary

Filters – A filter is a software routine that examines web pages during a robot’s crawl looking for search engine spam. If the filter detects the use of spam on the page, a ranking penalty is assessed.
Common filters look for hidden text, links to bad neighborhoods, and many other SEO techniques that the search engine doesn’t like.
Fair Use – The stated exceptions of allowed usage of work under copyright without requiring permission of the original copyright holder. Fair use is covered in section 107 of the Copyright code.
See also: US Copyright Office Section 107.
Favicon (Favorites Icon) – is a small icon which appears next to URLs in a web browser.
Upload an image named favicon.ico in the root of your site to have your site associated with a favicon.
Favorites – See bookmarks
Feed – Many content management, systems such as blogs, allow readers to subscribe to content update notifications via RSS or XML feeds. Feeds can also refer to pay per click syndicated feeds, or merchant product feeds. Merchant product feeds have become less effective as a means of content generation due to improving duplicate content filters.
Feed Reader – Software or website used to subscribe to feed update notifications.
FFA (Free for all) – pages are pages which allow anyone to add a link to them. Generally these links do not pull much weight in search relevancy algorithms because many automated programs fill these pages with links pointing at low quality websites.
Filter – Certain activities or signatures which make a page or site appear unnatural might make search engines inclined to filter / remove them out of the search results.
For example, if a site publishes significant duplicate content it may get a reduced crawl priority and get filtered out of the search results. Some search engines also have filters based on link quality, link growth rate, and anchor text. Some pages are also penalized for spamming.
Firefox – Popular extensible open source web browser.
Flash – Vector graphics-based animation software which makes it easier to make websites look rich and interactive in nature.
Search engines tend to struggle indexing and ranking flash websites because flash typically contains so little relevant content. If you use flash ensure:
  • you embed flash files within HTML pages
  • you use a noembed element to describe what is in the flash
  • you publish your flash content in multiple separate files such that you can embed appropriate flash files in relevant pages
It is a common wrong belief that Flash can not be optimized for use with the Search Engines. If optimized properly, there is no disadvatage in using Flash on your website. In fact, the advantages experienced with Flash may improve your user experience making optimization work better with your website as people will be more inclined to stay on the website after being directed to it from the Search Engines.
Forward Links – See Outbound Links
Frames – A technique created by Netscape used to display multiple smaller pages on a single display. This web design technique allows for consistent site navigation, but makes it hard to deep link at relevant content.
Given the popularity of server side includes, content management systems, and dynamic languages there really is no legitimate reason to use frames to build a content site today.
Fresh Content – Content which is dynamic in nature and gives people a reason to keep paying attention to your website.
Many SEOs talk up fresh content, but fresh content does not generally mean re-editing old content. It more often refers to creating new content. The primary advantages to fresh content are:
  • Maintain and grow mindshare: If you keep giving people a reason to pay attention to you more and more people will pay attention to you, and link to your site.
  • Faster idea spreading: If many people pay attention to your site, when you come out with good ideas they will spread quickly.
  • Growing archives: If you are a content producer then owning more content means you have more chances to rank. If you keep building additional fresh content eventually that gives you a large catalog of relevant content.
  • Frequent crawling: Frequently updated websites are more likely to be crawled frequently.
FTP (File Transfer Protocol) – is a protocol for transferring data between computers.
Many content management systems (such as blogging platforms) include FTP capabilities. Web development software such as Dreamweaver also comes with FTP capabilities. There are also a number of free or cheap FTP programs such as Cute FTP, Core FTP, and Leech FTP.
Fuzzy Search – Search which will find matching terms when terms are misspelled (or fuzzy).
Fuzzy search technology is similar to stemming technology, with the exception that fuzzy search corrects the misspellings at the users end and stemming searches for other versions of the same core word within the index.

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